(EN) Module 3 – Test

Module 3 – Test

Check the information you have acquired and answer the following questions

You can take the test as many times as you want. If your answer is incorrectly, you can return to the form and review the required parts.

The selected questions from this section will be included in the final test.

To face the theft of information, personal data, or manipulation of information it is necessary to invest:

in a good marketing consultant

in security

in Google analytics

Correct! Wrong!

When you start your new online business, the first thing you have to do is

to install an antivirus protection system or a firewall on all the devices you are going to work with.

to install the printer

to download and install a software for instant messaging and VoIP

Correct! Wrong!

Mark the correct answer. SSL certificates:

Ensures safe transmitting of information over the Internet from illegible or unauthorized persons or entities.

Enables you to identify all the participants during the exchange of goods.

Ensures information transmitted through the network has not been modified.

Correct! Wrong!

If you decide to store your e-commerce data in the clouds, your starting point will be:

Application for a security certificate from a cloud computing company;

Setting of a strong password;

Hiring virtual insurance to protect your business in case of accidents.

Correct! Wrong!

The reason an e-commercer must store the data of the users in a safe;

It is required by law;

It prevents financial loss;

It is an ethical principle

Correct! Wrong!

If you offer no selection of payment methods to potential e-shop customers:

You can lose part of your potential clients;

You provide more safety to your customers;

You reduce costs of the e-shop.

Correct! Wrong!

Logistic processes in e-commerce start:

When a new customer comes to your on-line store and finds product he wants;

When a customer sends a payment;

When the order is completed and a payment for it is made.

Correct! Wrong!

What are the logistic problems with major influence on customer flow in an e-shop?

Paid delivery service;

Too many delivery and shipping options;

Long delivery time.

Correct! Wrong!

What are the logistic solutions with major influence on customer flow in an e-shop?

Offering wider delivery options;

Offering free delivery service;

Offering clear return policy.

Correct! Wrong!

What is logistics?

Management of the way resources are obtained, stored and shipped to their end destination.

The way you use your logic in your thinking.

Management of delivery of goods to you from your local post office.

Correct! Wrong!

In order to organize logistic management of your business you will have to:

Order enough packaging materials, such as cardboards, stuffing, paper etc.

Form relationships with logistics companies and find the most cost-effective solutions for your business.

Try to deliver your goods yourself in order to save money.

Correct! Wrong!

Are the logistical processes of microbusiness different from those of large companies?

yes, it is much simpler and faster

no, the principle and the process are the same

Correct! Wrong!

What is the main target of managing your company's inventory?

To control that your employees do not steal from you.

To have a visibility into how much of a given product you have left so you are never behind on customer orders.

To have the workers entertained while doing it.

Correct! Wrong!

Is it a good idea to ask your logistic partners about the state of the deliveries?

Yes, to make sure that the shipment was made correctly.

No, that is not our business.

Correct! Wrong!

What are the main issues you face when you choose your shipping option?

Pleasing the buyer.

Having personal relationship between your employees and the logistic company.

Measuring shipping of the items, shipping destinations, shipping options (home delivery, property stores…)

Correct! Wrong!

One of the crucial points of e-commerce is the price of the logistic services. Which of the following options is not a good choice for your business?

Free shipping.

Flat rate and table rate shipping.

Free shipping without increase of prices, without a minimum amount of an order and a range commitment of 1-2 days business day for delivery.

Correct! Wrong!

Which of the following options is incorrect?

Flat rate shipping is not related to value of the order.

Table rate shipment depends on the destination between the warehouse and the client, sum, weight, and size of the parcel.

Free shipping is free for all the parts (customers and you).

Flat rate means charging the same for shipping costs, regardless of the amount of the purchase.

Correct! Wrong!

E-commercer has to have a marketing strategy:

To understand the client’s needs

To reach entrepreneurial goals of the project

To identify the main competitors

Correct! Wrong!

You are preparing market analysis. How would you identify your direct competitors?

You will analyze companies selling the same products;

You will analyze companies targeting the same group of customers as your company;

You will analyze all businesses located in the same city as you.

Correct! Wrong!

Why is it important to analyze your competitors in the market?

To be able to sell them my products.

To use the benchmarking strategy efficiently

Only to be able to offer cheaper prices

Correct! Wrong!

How the in-depth target group analysis can help you develop your business?

It will help to form shopping habits of the clients;

It will help customers to identify benefits of your product;

It will help to foresee client behavior in your on-line store.

Correct! Wrong!

The most important points that you need to analyze within the market before starting a new project:

Analysing your competitors, clients and to identify suitable marketing strategy

Approaching the competitors

Developing purchase, sale and payment processes.

Correct! Wrong!

What does the term “segmentation” mean?

division of the market according to the specific characteristics of the customers

focusing on the rich customers from the big cities

designing strategies to address every kind of customer

Correct! Wrong!

What does a “competitive difference” strategy mean?

to offer more than your competitors do

to find all competitors operating at the market

to get in touch with your competitors and cooperate together

Correct! Wrong!

What is the principle of the “cost leadership” strategy?

Increasing profits by reducing costs, while charging industry-average prices.

Increasing market share through charging lower prices, while still making a reasonable profit on each sale because you've reduced costs

Both

Correct! Wrong!

Is it important to define all the possible customer segments of e-commerce companies?

No, it's a hard task that doesn’t help much.

Yes, it’s very important to implement solutions such as website optimization.

Correct! Wrong!

Select the wrong statement:

You must know the strategies used in your sector.

It’s very important to measure the results obtained.

All the payment methods are of the same importance.

Correct! Wrong!

Before starting an e-business, is it important to know the costumer’s needs?

Yes

Correct! Wrong!

What can you do to learn about your customer’s needs?

Ask my friends and family.

Carry out a survey aimed at possible clients.

I can imagine their needs thinking of my own needs.

Correct! Wrong!

(EN) Module 3 - Test

Well done!

There is no doubt that you were a keen student! Congratulations, you can now proceed to study the next module.

Almost there!

Even though you showed great performance, we would suggest you go back to the 3 module to fill in the missing knowledge gaps. Retake the test before proceeding to module 4

More effort is required

You do not just yet possess the required base knowledge of module 3. You should return to the module and study it with more care. Retake the test before moving to module 4

This project has been funded with support from the European Commission. Information reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

For more information contact: projektai@paneveziodrmc.lt