In this section you will find: analytic tools:
Everything is measurable on the web and the instrument of choice for this type of activity is certainly Google Analytics: the powerful tool that Google makes available for monitoring; a suite of analysis of user behaviour that has possible alternatives, but remains a reference point for all those involved in marketing. Google Analytics offers analytic tools both for small businesses and for e-commerce registering thousands of daily users; it can provide simple data, such as the number of sessions for a given period of time, up to extremely complex data.
Exploring the “backstage” of your website, be it an e-commerce, or a site to get in touch with new customers, is the basis for improving your business.
Learning to use Google Analytics is not easy and immediate, but the learning tools that Google makes available are very useful. Among these we highlight the Demo Account, a tool that allows you to learn by making experiments with data from Google Merchandise Store. The Google Analytics demo account is a fully functional Google Analytics account that can be accessed by any Google user. It is a great way to analyse real business data and try out Google Analytics features.
Many of the e-commerce solutions we presented in Module 4 include specific modules for the integrated use of Google Analytics. The image shown is taken from the demo version of Prestashop.
Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.
Through Google Search Console you can:
Discover how Google Search—and the world—sees your site: