At the same time her husband went to business trip to Belarus and bought felted boots to her daughter. During the family walks in Vilnius, they constantly came up with questions about where to buy similar footwear. Therefore the IDEA of importing Slavic felts into Lithuania was commonly approved. “Though imports of felted boots has got an attention of the customers, there was a shortage of modern designs for shoppers who did not like the stiffness of Slavic footwear. In this regard, Daiva Zgrabskė family decided to make shoes themselves, which were more tailor-made to the needs of urban people. Shortly they designed little tiny felt boots for their daughter and felt slippers for home wear.
“I was so satisfied and happy to RESOLVE my PROBLEM with cold feet! I helped so many people with problems like cold feet, blood circulation disorder, arthritis and feet sweating.” – tells Daiva Zgrabskė. D. Zgrabskis, husband and director of “Diversus LT”, notes that they got inspiration for taking up own activities from Robert T. Kiyosakio’s books which have also led to a decisive step – helped to understand the aspirations of life and have given confidence in their own efforts. Of course, like every new activity, the production of Lithuanian felty boots was a GREAT DEAL OF EFFORT. Family had to refuse visits to relatives, have fun with friends instead of sleepless nights trying to create the best product. Anyway, family have a quiet life in the night, but we never stop believing that they are on the right track. Attractive design and delicate style have attracted the attention of customers. The demand for “My Feltboots” shoes helped to make a decision to come closer to buyers. 2011 This was the idea of settling in large supermarkets. Family opened 4 shopping areas at Vilnius and Kaunas large shopping centers. Natural materials, unique heat-wool qualities of sheep wool have already been noticed and appreciated not only by Lithuanian but also by foreign customers. Lithuanian felts not only became one of the winners of the national design contest “Good Design 2012”, but also received the attention of the participants and visitors of the international design exhibitions held in the Finnish capital of Helsinki. Dainius and Daiva are happy that their footwear is already available in Scandinavia and even in Japan, where she reaches customers through local wholesalers. Felted manufacturers admits that Western markets is one of the most important parts of their business strategy. 2014 Daiva Zgrabske has won the prestigious the Red Dot award: Honourable mention for my feltboots shoes design in international design competition. Her pure shoes design fascinated the international panel of experts and the Oscar-winning design award known as the “Red Dot” was awarded to her in the product design category. Even the design of felt toe shoes is exhibited even at the Singapore Design Museum entrepreneurs are proud that in developing their business not only contribute to job creation, but also represents Lithuania’s abroad. All goods offered by My Feltboots – felted shoes, felt slippers and felt felt bags – are sold with labels “Made in Lithuania”. The most interesting challenge for developers – online marketing – selling the product, a unique design without a buyer. The online store www.myfeltboots.com 2015 replased phisical trading venues in major supermarkets and even ten sellers. According to D. Zgrabske, CONTINUOUS COMMUNICATION with customers brings tangible benefits, influences the development of business abroad. The activity of the buyers and the interest in the company’s activities allows to increase the range of products, strengthens motivation and forces them to move forward. “Satisfied clients are not only the best assessment of our efforts, but also the biggest advancement in growth, improvement,” says Diversus LT Director.
1911 Fratelli Carli’s activity was born in 1911 by Giovanni Carli’s will.
1911 is a year of abundant harvest in Oneglia (Liguria) and Giovanni Carli decides to try to sell the oil produced by the family olive groves, not the local merchants, but directly to the families of the neighboring Piedmont through a direct sales campaign.
The company’s history begins with a white bicycle with which Giovanni Carli begins to cross the streets of Liguria and Piedmont in search of new customers, at the beginning of the 20th century.
The following year, the first price list is printed.
Ten years after the company is under way, it has changed its seat and launches its trademark on the market: a little girl with a damn oil; in the same year the poster designer Plinio Codognato’s billboard draws the logo that still characterizes Carli products.
In the framework of a customer care policy ante litteram, in 1923 Fratelli Carli enterprise publishes and gives all clients their first calendar. In 1936 it publishes his first recipebook with the draws of a famous illustrator of the time, Giuseppe Cappadonia. Again, the product is designed and distributed as a tribute to customers.
In 1925, the first internal analysis and quality control laboratory was created; an initiative that anticipates the times and testifies the great attention to the quality that has always distinguished Fratelli Carli.
During the war years, Fratelli Carli’ establishments are destroyed during the bombing.
After the reconstruction, sales resume.
In 1965 Fratelli Carli inaugurates a new delivery mode, which still characterizes today delivery logistics. The rail system, used until then, no longer meets the needs of the company because many stations do not have home delivery; so Fratelli Carli begins, for testing, to distribute with its own means. The success of the initiative is such that the company decides to set up its own car fleet and, with the collaboration of independent drivers and carriers holding advertised vans, manages to deliver the goods promptly to all regions of Italy.
The company inaugurates the mechanical center.
After ten years of studies, the company inaugurates the Museum of Olive Tree, which receives the European Prize for Museum of the Year. The museum can be visited in Oneglia and tells the history of olive and oil through historical documents, millennia plants, jars and oil mills.
In 1996 Fratelli Carli opens its e-commerce website and records the first order via email. E-commerce allows Fratelli Carli to enter the European and global markets, through websites located in the countries of reference: Germany, Austria, France, Switzerland and the United States.
In March 1997, a line of products in the beauty sector was born: Mediterranea. In order to support the new line, the website www.mediterranea.it opens.
In 2008, the company’s e-commerce engine is unified and enhanced by enabling multichannel management of customers and orders; a customer accounting service is also available.
In 2010, the company opens the first store in Imperia, an area of about 700 square meters that is aimed to be an experiential marketing experience for its customers.
In 2014, Fratelli Carli is the first Italian manufacturing company to be certified as Benefit Corporation*.
A Certified B Corporation or B Corp is a new type of company that voluntarily meets the highest standards of purpose, responsibility and transparency. The B Corps stand out on the market from all other realities. They go beyond the goal of profit and innovate to maximize their positive impact on employees, communities, and the environment. In this way, business becomes a regenerating force for society and the planet. It is a fast-growing community globally but also in Italy.
In 2016, the company celebrated its first twenty years of e-commerce.
The company is also online on Youtube, Facebook and Instagram.