In Module 3 we have selected stories related to the discussed topics to provide you with examples to explore and to work on: success stories of segmentation; stories of innovative logistics; stories of winning marketing strategies.
Among the stories you will find some examples of what we discussed in the previous pages of the Module. Find here the story of VOLVO, which over time has become a synonym of safety and an example of segmentation of the target; the history of the last mile logistics of an innovative Spanish company and that of an Italian online wine shop; the story of a small company within the Airbnb “Experiences” circuit; the history of Lego and how, after a serious market crisis, it has been able to reinvent itself by identifying new strategies; and finally the story of an American company that has transformed the concept of packaging into an effective marketing tool.
Sometimes the moments that never happen, matter the most. Introducing the New Volvo XC60. The Future of Safety.