(EN) Module 5 – Test

Module 5 – Test

Check the information you have acquired and answer the questions

You can take the test as many times as you want. If you answer a question incorrectly, you can return to the form and review the parts you did not learn.

You will find some questions in this section in the final test.

The term online marketing means ...

any form of sales on the Web

activities of promoting a brand through the website

any form of advertising or marketing on the Web

Correct! Wrong!

The keyword advertising is ...

advertising related to the search for words or key phrases in search engines

advertising on the homepage of a site

paid advertising on the net

Correct! Wrong!

Using the pay-per-click model ...

the advertiser pays when the user clicks on the product that interests him

the advertiser pays every time the user types the keyword on the search engine

the advertiser only pays when the user clicks on the sponsored link

Correct! Wrong!

The acronym CRM means ...

Content Research Management and involves an approach focused on the search for specific contents through search engines

Customized Retail Management and involves management of customized retail products

Customer Relationship Management and involves a customer focused approach

Correct! Wrong!

The acronym SEO indicates ...

optimization of a website aimed at improving its position in the organic results of search engines

set of techniques and strategies that allow a website to be found by search engines

both answers are correct

none of the answers is correct

Correct! Wrong!

Re-marketing campaigns allow you to ...

re-sell products that were sold previously but whose sale was unsuccessful

show ads to users who have already visited a website or used an app to buy or search for information about a product or service.

sponsor a product on the web

Correct! Wrong!

Tawk.to is ...

is a software similar to Skype that allows you to make free calls

it is an answering service on some sites that allows you to record voice messages via the web

is a free messaging app that lets you track and chat with visitors of your website

Correct! Wrong!

In the Google Search Console guide, the term "web crawling" defines a ...

procedure that involves searching for a word within a Google site

procedure that occurs after indexing

procedure involving the search for new or updated web pages.

Correct! Wrong!

Backlinks are ...

outgoing links

inbound links coming from other web pages

incoming links coming exclusively from the homepage of the site

Correct! Wrong!

Facebook Blueprint is ...

An online course offered by Facebook on digital printing

A paid online training program offered by Facebook and Google

A free online training program on marketing proposed by Facebook

Correct! Wrong!

WhatsApp Business is ...

a WhatsApp application specific for small business owners

free application

Both answers are correct

None of the answers is correct

Correct! Wrong!

Pinterest also has a business version

correct

incorrect

Correct! Wrong!

Email marketing defines ...

set of activities that uses e-mail to convey promotional actions

set of activities that uses e-mail and chats to carry promotional actions

set of activities that uses e-mail, chats and social media to carry promotional actions

Correct! Wrong!

Advertising emails are also known as ...

DAM - Direct Advertising Marketing

DEM - Direct Email Marketing

DIM - Direct Invitation Mailing

Correct! Wrong!

The open rate of an email marketing campaign indicates ...

the percentage of open messages calculated on the total number of messages sent

the percentage of marketing campaigns, implemented through e-mails, which were successful (open), in the year taken into consideration

the percentage of marketing campaigns, implemented through e-mails, which have opened the doors to subsequent communication strategies

Correct! Wrong!

You can define newsletters as

communications that contain information related to news events

communications that are sent one-time

communications that are sent periodically to a loyal audience

Correct! Wrong!

The transactional email can be ...

an email confirming an order

an email containing an invoice

Both answers are correct

None of the answers is correct

Correct! Wrong!

Google Search Console is a free service offered by Google that ...

allows you to monitor and manage your google account (gmail, Google + ...)

allows you to monitor and manage the presence of a site in Google search results

allows you to monitor and manage the presence of a site in Google Adwords Search results

Correct! Wrong!

Who is Alessandra Farabegoli?

The testimonial of a social communication campaign dedicated to the use of digital documentation against the waste of the publishing and typographic sector

An entrepreneur who, thanks to her resourcefulness, today works for ebay in Silicon Valley

A professional who helps her customers use the Internet, especially email marketing

Correct! Wrong!

The methods of communication that companies use in different social media (Facebook, Twitter, Pinterest ...) are always the same

True, social media have similar functioning mechanisms.

False, for each individual social medium a specific strategy must be used.

Correct! Wrong!

Simplycris is an e-commerce of underwear ...

of a small family business that produces only in Italy

of a small family business that produces in China but with Italian raw material

of a small Italian company that sells through dropshipping

Correct! Wrong!

(EN) Module 5 - Test

Well done!

There is no doubt that you were a keen student! Congratulations, you can now proceed to study the next module.

Almost there!

Even though you showed great performance, we would suggest you go back to the 5th module to fill in the missing knowledge gaps. Retake the test before proceeding to module 6

More effort is required

You do not just yet possess the required base knowledge of module 5. You should return to the module and study it with more care. Retake the test before moving to module 6

This project is funded with support from the European Commission. The publication reflects the authors’ exclusive point of view and the Commission can not be held responsible for the use of the information contained therein.

For more information contact: projektai@paneveziodrmc.lt