22 Aug (EN) Final Test Posted at 13:21h in by instructor 0 Comments 0 Likes Welcome to your (EN) Final Test 1. A company is called micro if ... (Module 1) the number of employees is less than 10 the annual turnover or balance sheet is less than 2 million euros both answers are correct2. The acronym SEO indicates ... (Module 5) the optimization of a website aimed at improving its positioning in the organic results in search engines the set of techniques and strategies that allow a website to be found by search engines Both answers are correct None of the answers is correct3. What does the term Buy Button mean? (Module 4) A feature that allows you to create a real online shop within your site An online payment system A purchase system only possible through smartphones4. A marketplace is ... (Module 4) a platform that connects B2C activities a platform that connects B2B activities a platform that connects sellers and buyers allowing them to carry out a commercial operation5. Advertising emails are also known as ... (Module 5) DAM - Direct Advertising Marketing DEM - Direct Email Marketing DIM - Direct Invitation Mailing6. The open rate of an email marketing campaign indicates ... (Module 5) the percentage of open messages calculated on the total number of messages sent the percentage of marketing campaigns, implemented through e-mails, which were successful (open), in the year taken into consideration the percentage of marketing campaigns, implemented through e-mails, which have opened the doors to subsequent communication strategies7. The vertical marketplace is ... (Module 4) operating with more categories of products and services organized around specific categories of goods or services Both options are correct None of the options is correct8. DESI measures ... (Module 2) ability of companies to develop research and development connectivity, use of the Internet by citizens, integration of digital technologies by companies connectivity, human capital, use of the Internet by citizens, integration of digital technologies by companies, digital public services9. Google Search Console is a free service offered by Google that ... (Module 5) allows you to monitor and manage your google account (gmail, Google + ...) allows you to monitor and manage the presence of a site in Google search results allows you to monitor and manage the presence of a site in Google Adwords Search results10. The acronym SaaS stands for: Software as a Service. The term indicates ... (Module 4) an open source software a software distribution model whose applications and any related services are performed in a centralized environment to which users access via the network a platform that supports the development of applications in the cloud11. Woocommerce is ... (Module 4) a Wordpress plugin an extension that allows you to turn a site into a true e-commerce platform Both answers are correct None of the answers is correct12. Re-marketing campaigns allow you to ... (Module 5) re-sell online products already sold previously but whose sale was unsuccessful show ads to users who have already visited a website or used an app to buy or search for information about a product or service. sponsor a product on the web13.Paypal is ... (Module 3) a type of credit card a bank gateway an international current account14. The acronym GPDR means ... (Module 3) General Data Public Relation and appoints the new EU regulation on customer data management General Data Privacy Regulation and appoints the new EU Privacy Regulation General Data Protection Regulation and appoints the new EU Data Protection Regulation15. NGA networks are ... (Module 2) wired access networks consisting wholly or in part of optical fibre elements new generation wireless networks ADSL networks16. The term online marketing means ... (Module 5) any form of sales on the Web activities promoting a brand through the website any form of advertising or marketing on the Web17. What is the unboxing experience? (Module 3) A marketing opportunity The experience of opening a package Both options are correct Both options are incorrect18. The main goal of the Think small first is ... (Module 1) ensure that the needs of micro, small and medium-sized enterprises are represented promote the idea that "small is better" support the birth of new small companies19. What are the drop points? (Module 3) Pick-up points for products on the territory Information points for logistics services in the area Vending machines for the withdrawal of products on the territory20. The Canvas model consists of ... (Module 3) four blocks nine blocks twelve blocks21. Backlinks are ... (Module 5) outgoing links inbound links coming from other web pages incoming links coming exclusively from the homepage of the site22. The term Net Retail means ... (Module 2) online sales of goods or services the sale of goods and services made by networks of companies full digitalisation of retail sales23. The new regulation on geo-blocking adopted by the European Council in 2018 aims at ... (Module 3) cancelling barriers to e-commerce by avoiding discrimination on grounds of nationality, place of residence or place of establishment of customers reduce the flow of imports from third countries block the geolocation of transit on the territory of the European Union24. The main functions of the Chambers of Commerce are: (Module 1) Administrative Market regulation Promotional All previous answers are correct All previous answers are incorrect25. The Digital single market is ... (Module 2) the rule that simplifies the sale of goods and services in Europe a political strategy for the creation of a digital common market within the European Union the network of European companies that sell online26. WhatsApp Business is ... (Module 5) a WhatsApp application specific for small business owners free application Both answers are correct None of the answers is correct27. Ecommerce Europe is ... (Module 2) an association that gathers, at European level, about twenty national associations that deal with e-commerce the commission dealing with e-commerce within the European Union the trade association of e-commerce companies28. Capterra is ... (Module 4) a free online service that compares software solutions a tool to compare reviews of developers and software users Both answers are correct None of the answers is correct29. DESI is ... (Module 2) Digital Economy and Society Index - Index of the digitization of the economy and society the set of European policies for economic development Digital European Strategy Innovation - Strategy for digital innovation in Europe30. An example of SaaS is ... (Module 4) Shopify Magento Prestashop Woocommerce31. What does the acronym SME mean? (Module 1) Small and Medium Enterprise Small and Micro Enterprise Small and Macro Enterprise32. Micro, small and medium-sized enterprises represent 99% of all companies in Europe (Module 1) Incorrect Correct33. The acronym B2C means ... (Module 2) Business to customer Business to consumer Business to click34. The type of goods or services sold online affects the choice of payment methods (Module 3) Correct Incorrect35. Cookies are ... (Module 3) specific information that the seller must provide to the customer at the time of purchase bakery cakes sold exclusively on the Amazon marketplace small text files necessary for the website server that installed them to obtain information on the specific activity that the user performs on those web pages36. The bank transfer is ... (Module 3) a bank transaction which, at the request of the client, allows the transfer of money from one current account to another a bank transaction that allows you to credit your current account through a prepaid card the ability of a bank to heal its debt to the European Union37. What are the main shipping factors that influence the buying experience? (Module 3) The cost of shipping The cost of shipping, the speed of shipping and the quality of the shipping service The cost of shipping and the speed of shipping38. Millennials are ... (Module 3) people born between 1980 and 2000 people born between 1990 and 2000 people born after 200039. Siteground is ... (Module 4) a web hosting service provider a platform for comparing software solutions for e-commerce a site dedicated to couriers for a more efficient logistics management40. The keyword advertising is ... (Module 5) advertising related to the search for words or key phrases in search engines advertising on the homepage of a site paid advertising on the netTime is Up!