In this section you will find:
market place – what is it and how does it work? Overview of the most popular marketplaces possible alternative spaces
We see our customers as guests invited to a party, and we are the hosts. Our job is to improve every aspect of the customer experience every day.
Although many consumers are unaware of it, e-commerce is much more than Amazon and eBay. These are the giants, but there are many successful marketplaces that meet specific consumer needs.
A marketplace is a website that connects sellers and buyers allowing them to carry out a commercial operation. On this type of platform,sellers and buyers remain in the technical and commercial context of the marketplace until the transaction is completed. Putting itself as a sort of guarantor, the marketplace therefore favors the sale and purchase agreement between buyer and seller and ensures that the transaction takes place under the best conditions. The marketplace can be horizontal, i.e. operating with multiple categories of products and services – such as: Amazon, Ebay, Alibaba – or vertical, i.e. organized around a specific category of goods or services, such as Etsy, Justeat or Booking.
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This is the text that Prestashop uses to present its marketplace: “it provides companies with bulletin boards, shop windows or real virtual stores ready for use, communication tools, order management, customer care and above all a pool of potential customers already members and loyal to the platform “.
The marketplace scene is certainly dominated by Amazon and eBay, but in Europe there are interesting alternative or complementary realities that are worth knowing, exploring and on which sales can be planned.
To get an overview of the most visited sites in the world you can consult the Alexa site (a subsidiary company of Amazon.com that deals with Internet traffic statistics). The site also allows a search by country and by category. For a comparison and a graphic visualization, we present an image taken from the research of the Federal Association of Online-Trade “Marketplaces across Europe”.
Amazon is the most well-known online marketplace and sales platform in the world. Founded in 1995, Amazon began as an online bookstore, but soon began expanding its product range. Starting in 2015, Amazon is the world’s leading e-commerce retailer, as well as the leading retailer in the world.
To find out how it works and have a go at //services.amazon.co.uk/?ld=ELITSOA-learning.me-commercer.eu