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Module 2 – Index

Module 1
Module 2
Module 3
Module 4
Module 5
Module 6

ME-commercer, Module 2

MODULE 2 outlines the general e-commerce framework in Europe. A series of data and infographics will help you to discover this sector. You will learn how and when the World Wide Web was born and how it is used today. Understanding the mechanisms underlying this phenomenon, the current trends, and how to anticipate them will allow you to continue the path of study with greater awareness.

In case of micro and small businesses, the web is an ideal tool to promote and to sell products and services. In fact, compared to more traditional means of sale, the web tells a story and gives life to a shopping experience, it is able to generate emotional involvement and enhance uniqueness and quality of the product.

Andrea Granelli, co-founder and president of the consulting firm Kanso

Section 1

The overall picture of e-commerce

  • In this section you will find some information on the birth of the www (world wide web) and some ideas how to understand its mechanisms and trends. In addition also information on the state of the art of e-commerce worldwide.

Section 2

E-commerce in Europe

  • In this section you will find the reference framework of e-commerce in Europe, the principles and the objectives of the policies related to the Digital single market, the DESI data – index of digitization of the economy and society of the European Union – and further information on the Ecommerce Europe membership network.

Case stories

  • A selection of companies and their stories helping you to deepen your knowledge and understand its boundaries and perspectives.

Test section

  • Enter the test section to see what you have learned. The test section includes a series of closed questions related to the contents of sections 1, 2 and 3.
FOLLOW THE COURSE, GET THE CERTIFICATE AND CANDIDATES FOR THE PRACTICAL EXPERIENCE IN THE COMPANY. GO TO FINAL TEST
This project has been funded with support from the European Commission. Information reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
For more information contact: projektai@paneveziodrmc.lt